Bear Cabin / Butch Cabin

Him: Bear CabinHer: Butch CabinNext on Saturday, October 3

Flannel, firelight, and a mug of something strong.

Not every night is a club night. Bear Cabin / Butch Cabin is the cozy one: a red plaid flannel shirt, a knit beanie, a mug of something warm, and the golden glow of a fireplace in a wood cabin somewhere it is snowing. The lighting is soft and amber, the mood is relaxed, and the whole thing smells like pine and cinnamon even though it is a photo. It is the look for the weekend getaway with the friends who bring good cheese.

Bear and butch cultures built whole worlds around warmth, body positivity and hugs that last a second longer than expected, and this snap is our tribute to it. It looks great on literally everyone because firelight is the most forgiving light there is. Take the snap, download it, and send it to the person who keeps saying you should all rent a cabin.

For him / For her

Him: Red plaid flannel, knit beanie, ceramic mug.
Her: Red plaid flannel, knit beanie, ceramic mug.

How it works

Hit Take a snap, let the camera count down. Your selfie is held briefly while the model applies the Bear Cabin / Butch Cabin brief, then deleted. Download or share the result.

When it plays

Next on Saturday, October 3. Tonight: Beach Bear / Beach Babe.